Big Companies and the Metaverse: What’s with the Obsession?

Source: Render the Metaverse by Maksim Loginov

It has been a process

The ecosystem did not wake up one day and decide they were going to go all out on the Metaverse. It is different pieces like AR, VR, Crypto, NFTs, MR, and so much more coming together to form a virtual layer to the physical world. Each of this technology has been in development over the past five years, surpassing their initial stages of awareness and adoption. Fortnite, Roblox, Oculus, everything is a part of your Metaverse. As you can now sense, it has been around for a really long time.

Why is it important for tech giants to jump on the bandwagon?

The answer is simple, but also not. The Metaverse is seen as your leap to the next generation of the internet. That simply answers why it is important for all tech giants to offer their bit of contribution. But also, on the other hand, the Metaverse is not a space that one company can create or hold.

Source: Render the Metaverse by Maksim Loginov

Vision Metaverse

How the Metaverse is going to be is still a vision that is being built. What we are seeing right now are barely the MVPs. Each company can have its own vision for the Metaverse. What matters is that eventually, all the visions come together and offer an experience that the user will be immersed in.

Source: Toy Faces by Amrit Pal Singh

AR/VR hardware is not for everyone

Meta is integrating Oculus with its non-VR social platforms as well, Microsoft is pushing for AR that works on smartphones in addition to Hololens, iPhone is concentrating on building better AR integration on iPhone and iPad. You can see what the common thread here is. AR or VR hardware cannot be for everyone given various factors like the price, availability, etc.

Source: Next-Gen VR Headsets by Lucas Couto

The race begins

Anyone with multiple devices like smartwatches, a voice assistant, a smartphone, and a VR headset would know why it is important for all of these to function together seamlessly.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cope.Studio

Cope.Studio

A deep-tech studio building products and startups for the Metaverse.